Lady behind the brand of women's wear 'Taaga' by Aarong

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Tamara H. Abed, Director of Aarong

Tamara H. Abed, Director of Aarong & Brac Dairy, leader behind the popular women wear 'Taaga'. A  member of the senior management team at BRAC, Tamara H. Abed is considered a trendsetter in the business world of Bangladesh. Following her MBA in Finance from Columbia University and a BSC in Economics from the London School of Economics, Tamara began her career in Peregrine Capital Ltd in Dhaka as an investment banker. She has also worked in Goldman Sachs and has been in the business sector for almost 15 years.

Tamara is widely credited for the massive increase in revenue of Aarong, one of the most profitable social enterprises of BRAC, an enterprise that she has been involved with since 2002 and heading since 2005. She is known for introducing a new brand of women's wear titled 'Taaga', a style that gained popularity amongst the younger generation of the country and forced competitors in the market to follow a similar strategy. She has also represented Bangladesh globally and has often represented young women entrepreneurs of Bangladesh. It was therefore not a surprise when she was honoured by the World Economic Forum as a 'Young Global Leader' in 2010. She also represented Bangladesh during the Presidential Summit on Entrepreneurship in Washington in 2010, where she was greeted by US President Barack Obama.

US President Barack Obama shakes hands with Tamara Abed, head of Brac's retail social enterprise Aarong, in Washington DC recently. Official White House Photo

Apart from Aarong she also heads BRAC Dairy, one of the largest Dairy operations of the country. The organisation aims to protect cattle rearers from being exploited by providing them with a value-based linkage to the market. Thus, she has consistently represented the grassroots of the country both locally and internationally.

Tamara has been serving on the Board of Directors of BRAC Bank since 2008 and is on the Board of Trustees of BRAC University.

With a series of achievements in a short span of time, Tamara H. Abed has not only managed to provide unique features to the Bangladeshi market but has also proved to be an inspiration for the young entrepreneurs of the country.

Compiled by Star Correspondent, The Daily Star

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See Also :

Aarong

• Aarong Launches New Collection of Sarees for Eid-ul-Fitr
• Taaga, Knit and Accessories by Aarong