In our continuous effort to tell you the Apparel Makers' Story in Bangladesh here is our first post of the merchandisers series. In which Arman Mahmud tells you the Role of Merchandisers in Garments Industry. He is working as a Senior Merchandiser in a 100 % export oriented Knit Composite Garments Manufacturer in Bangladesh.
The textile and garment industry is booming in Bangladesh The main competitors of Bangladesh are countries like China, Korea, Pakistan, India and Sri-Lanka.
The Bangladesh garment industry is gaining ground in the world market at breakneck speed, but still not flourished at its fullest extent. The key factors behind this are low technological development, lower output, cut throat competition, high raw material cost, inadequate infrastructure, traditional productivity, unfavorable regulatory policies, and globalization impact. However, there is a fair list of the producers, suppliers, and exporters that are fully acknowledged with regulatory policies and formalities, international marketing policies and procedures. The only concern is in executing their productivity initiatives, and meeting with order deadlines.
Cost of production is increasing day by day in Bangladesh, which was an added advantage when the wages and yarn price were low in Bangladesh. So, now to have the orders and to make money the only way is to better management of the order. And better management is possible with quality merchandising.
Now days, major companies are adopting merchandising concepts, which comply with all procedures to execute and on time shipment, considering quality, cost and time. Merchandisers are serious in the success of any garment retail business. They provide the right products at the right time, enabling a company to match with latest market trends and meet the market demand. In the merchandising concept, time management is the key to manage one's time properly, so he can focus on value adding actions.
Today's garment merchandisers have to move with frequent changes in demand and the developing technologies utilized in manufacturing and production. To find out customer requirements, they regularly visit retail outlets, and come up with latest updates from frontline staff. In order to keep an eye on developments in sourcing, site visits are made every week to mainland factories to meet suppliers and study production.
In garment merchandising, there is no specific rule, so it's important to be able to think on one's feet.
This is the end of this part. Click here to read Part-2
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3 comments:
really nice.......as like u........waiting for da part-2.....
Thanks for the nice word.
Arman
nice!!!
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