This is our first guest post about Garments Merchandising Tutorial in Apparel Makers' Story in Bangladesh. The writer, Arman Mahmud working as a Merchandiser in a 100 % export oriented Knit Composite Garments Manufacturer in Bangladesh.
The Textile Industry has its ups and downs during the last two decades. From the manufacture of traditional items, the industry diversified to manufacture fashion items. The Apparel (garment) industry made a phenomenal improvement in its exports during these years. The Apparel (garment) industry shows collective emporia in the Quota free global market and it is expected to grow at a rate of 30%.
This large expansion is possible by vertical integration in all the Apparel (garment) manufacturing. It is now time to exploit competitive advantages of production of superior quality and high productivity. Thus the manufacturers and exporters now have to compete with the global players and also have to face the emerging tariff and non-tariff barriers. Further awareness and general consciousness about business prospects after the post MFA (Multi Fiber Agreement) period has brought in several new dimensions to all the players in the textile sector, with changes in the markets, new insights and experiences, but above all the gradual improvement of professionalism will have in the coming years of business.
Here are the beautifully photographed crochet sample garments:
Designing and Making of Sample
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The Textile Industry has its ups and downs during the last two decades. From the manufacture of traditional items, the industry diversified to manufacture fashion items. The Apparel (garment) industry made a phenomenal improvement in its exports during these years. The Apparel (garment) industry shows collective emporia in the Quota free global market and it is expected to grow at a rate of 30%.
This large expansion is possible by vertical integration in all the Apparel (garment) manufacturing. It is now time to exploit competitive advantages of production of superior quality and high productivity. Thus the manufacturers and exporters now have to compete with the global players and also have to face the emerging tariff and non-tariff barriers. Further awareness and general consciousness about business prospects after the post MFA (Multi Fiber Agreement) period has brought in several new dimensions to all the players in the textile sector, with changes in the markets, new insights and experiences, but above all the gradual improvement of professionalism will have in the coming years of business.
Here are the beautifully photographed crochet sample garments:
Image © KRISTIN
Designing and Making of Sample
Sample design and making are the main process in apparel (garment) Industry and it is a vital role in attracting buyers. The buyer generally places the order after they are satisfied with the quality of the samples. The sample decides the ability of an exporter. The buyer will access the exporter and his organization only by the samples. If the samples are of good quality and with reasonable price naturally the buyers will be encouraged to place the order. So it is essential that, the samples should be innovative and with optimum quality. The purpose of sample is not only to get bulk orders and also give some additional benefits to the exporters. By making sample, exporters can estimate the yarn consumption for developing the fabric, a clear idea on costing; moreover the manufacturing difficulties for the upcoming products. Besides, by doing sample only the exporter can optimize the processing parameters for mass production, which helps to avoid all kind of bottlenecks. All these works are carried out by the Sample Department of a garments manufacture, which is led by a Sample In-charge.
Importance of Fashion in Sample
Fashion is defined well as the prevailing mode or shape of dress designed by those lead is accepted. Fashion reflects the social, economic and cultural forces as well it reflects the time. A fashion remains popular for a few months or years before being replaced by yet another fashion. A product or activity is in fashion or is fashionable during the period of time that a large segment of society accepts it .After a time, however the same product or activity becomes old-fashioned when the majority of people no longer accept it.
Let's see what else you need to care about -
Steps in designing a Garment
- The design
- Making a card pattern
- The finished dress
Persons Involved in Sampling
- Development team
- Designers/Sample developers,
- Customers/Clients
- Textile technologists
- Garment technologists
- Sourcing & Purchasing
- Costing & Finance
- Sales & Marketing
- Production team, Planning
- Control &Testing
- Quality control
Types of Samples
- Original samples
- Photo samples
- Development samples
- Salesman samples
- Revision sample
- Size set sample
- Pre-production sample
- Counter sample
- Shipment sample
Process of Making Sample
The process of sample department varies from context to context, and the development process covers a wide range of diverse products from new fibers, fiber blends, new yarns, fabric structures ,finishes and surface effects and all types of made up products such as knitwear, hosiery, cut and sewn garments, technical and medical products.
The process of sample department varies from context to context, and the development process covers a wide range of diverse products from new fibers, fiber blends, new yarns, fabric structures ,finishes and surface effects and all types of made up products such as knitwear, hosiery, cut and sewn garments, technical and medical products.
Different phases of making Sample -
First Phase: This phase covers the development of the initial concept or design idea through its approval by the customer and full review/risk analysis by the development and production teams.
Second Phase: It covers the process following acceptance of the first prototype sample and includes the functions of sourcing and ordering component, testing the product and carry out trails once the finalized sample specifications has been drawn up, the third and final phase commences.
Third Phase: The phase includes a range of activities that are carried out before large scale or bulk production capacity outside the home producer/developers wherever this is applicable.
Role of Merchandisers
In preparing sample the merchandiser places an optimal and pro-active role. The merchandiser is a person who has to follow all the activities which filled up sight from the manufacturing unit. Merchandiser should understand the specifications and requirement of the buyer and produce samples by considering:
- Communication
- Optimizing situation
- Punctuality in giving details and samples to the buyers
- Efficient follow up
- Excellent negotiation skills
Conclusion
The merchandiser has to consider all the quality parameters related to the samples to be developed in case of non-conformity in the sample developed. Revised samples may be sending for approval purpose. It is the duty of the merchandiser to dispatch the developed samples on the time to the concerned buyers.
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The merchandiser has to consider all the quality parameters related to the samples to be developed in case of non-conformity in the sample developed. Revised samples may be sending for approval purpose. It is the duty of the merchandiser to dispatch the developed samples on the time to the concerned buyers.
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3 comments:
I would like to give a big thank to Mr. Arman Mahmud, writer of this nice article. Merchandisers in our Apparel Industry should come up with more articles and tips explaining their experiences. It will be a great help for the new comers to this industry.
We are expecting more articles with an insight of -
+ Sample Making Process
+ What to be considered to make quality sample for buyers?
+ What are the problem in making sample and quality sample? How to overcome those?
+ Merchandisers role in details...
and tips for sample submission to the buyers.
I think those article can give us a series of writeup to understand the whole sample thing in apparel industry.
Thanks once again.
Thanks for your valuable comments. We have conveyed your ideas to the writer. Currently he is very busy with his regular merchandising job. But we hope to get more articles from him.
thanks for providing new ideas for writing. I have already covered the topic "Merchandising role" in my another article. I will try to cover your other ideas in next writings.
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